Episode
Lessons in Scarcity and Live Commerce from Australia's Biggest Trading Card Store | #617
- Published
- Apr 19, 2026
- Duration seconds
- 2823
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Summary
Grayson White, founder of Cherry Collectibles, has built Australia’s leading trading card business by doing something most ecommerce brands overlook: he turned shopping into entertainment and community into a growth engine. What started as a side hustle to make an extra $100 a week quickly evolved into a category-defining business, spanning ecommerce, live shopping, and physical retail. But the journey wasn’t linear. It included shutting the business down, nearly walking away, and betting eve...