Episode
Inside Chief Nutrition’s $1M/Month Ecommerce Engine Without Cutting Corners | #615
- Published
- Apr 12, 2026
- Duration seconds
- 2881
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Summary
Justin Babet, co-founder of Chief Nutrition, didn’t set out to build a $1M/month ecommerce brand. What started as a side hustle selling beef bars in a gym has evolved into one of Australia’s fastest-growing health food brands, now stocked in Woolworths, Coles, and scaling globally. With a background in tech startups (including selling JobAdvisor), Justin brought a “build, measure, learn” mindset into a category known for over-processing and shortcuts. The result? A brand built on trust, premi...