# Inside Chief Nutrition’s $1M/Month Ecommerce Engine Without Cutting Corners | #615

Page: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/inside-chief-nutrition-s-1m-month-ecommerce-engine-without-cutting-corners-615
Text version: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/inside-chief-nutrition-s-1m-month-ecommerce-engine-without-cutting-corners-615.md
Podcast: [Add To Cart: Australia’s eCommerce Show](https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880)
Published: 2026-04-12T19:00:00+00:00
Episode link: https://www.buzzsprout.com/2521371/episodes/18993530-inside-chief-nutrition-s-1m-month-ecommerce-engine-without-cutting-corners-615.mp3
Audio file: https://www.buzzsprout.com/2521371/episodes/18993530-inside-chief-nutrition-s-1m-month-ecommerce-engine-without-cutting-corners-615.mp3
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Duration seconds: 2881

## Resource

Justin Babet, co-founder of Chief Nutrition, didn’t set out to build a $1M/month ecommerce brand. What started as a side hustle selling beef bars in a gym has evolved into one of Australia’s fastest-growing health food brands, now stocked in Woolworths, Coles, and scaling globally. With a background in tech startups (including selling JobAdvisor), Justin brought a “build, measure, learn” mindset into a category known for over-processing and shortcuts. The result? A brand built on trust, premi...

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