Episode
How to Prove Demand Before You Buy the Stock | #659
- Published
- Sep 3, 2026
- Duration seconds
- 1047
- Processing state
not_requested
Actions
POST https://stenobird.com/v1/public/podcasts/add-to-cart-australia-s-ecommerce-show-980880/episodes/how-to-prove-demand-before-you-buy-the-stock-659/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-prove-demand-before-you-buy-the-stock-659.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
Ordering the right amount of stock can make or break an ecommerce business, and there's still no magic formula. Too much and your cash is stuck in stock going nowhere. Too little and you leave money on the table. This Playbook is anchored by Bronte Campbell, co-founder of Earthletica, who deliberately sells out half her range to prove demand before she commits the cash. The proof: a 50% repeat rate. In this playbook, we cover three things ecommerce operators need to know about proving demand ...