{"podcast":{"title":"Add To Cart: Australia’s eCommerce Show","slug":"add-to-cart-australia-s-ecommerce-show-980880","podcast_index_feed_id":980880,"rss_url":"https://rss.buzzsprout.com/2521371.rss","website_url":"https://addtocart.com.au","image_url":"https://storage.buzzsprout.com/s3sudp12pet3p9dp6qox42o36bt6?.jpg","author":"Nathan Bush","episode_count":662,"summary":"Add To Cart is Australia's leading ecommerce and retail podcast, hosted by Nathan Bush. Over 600 conversations with the founders, operators and digital leaders building Australian ecommerce. Episodes cover ecommerce strategy, DTC brand building, omnichannel retail, email and SMS marketing, performance marketing, fulfilment, and the tech stack decisions that shape how retail brands actually sell online. Free community, newsletter and resources at addtocart.com.au. Proudly supported by Shopify and Klaviyo.","last_synced_at":"2026-09-14T02:19:45.824857+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880"},"episode":{"title":"How to Prove Demand Before You Buy the Stock | #659","slug":"how-to-prove-demand-before-you-buy-the-stock-659","published_at":"2026-09-03T19:00:00+00:00","page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-prove-demand-before-you-buy-the-stock-659","show_page_url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880","url":"https://www.buzzsprout.com/2521371/episodes/19735151-how-to-prove-demand-before-you-buy-the-stock-659.mp3","audio_url":"https://www.buzzsprout.com/2521371/episodes/19735151-how-to-prove-demand-before-you-buy-the-stock-659.mp3","summary":"Ordering the right amount of stock can make or break an ecommerce business, and there's still no magic formula. Too much and your cash is stuck in stock going nowhere. Too little and you leave money on the table. This Playbook is anchored by Bronte Campbell, co-founder of Earthletica, who deliberately sells out half her range to prove demand before she commits the cash. The proof: a 50% repeat rate. In this playbook, we cover three things ecommerce operators need to know about proving demand ...","meta_description":"Ordering the right amount of stock can make or break an ecommerce business, and there's still no magic formula. Too much and your cash is stuck in stock g…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1047,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/add-to-cart-australia-s-ecommerce-show-980880/episodes/how-to-prove-demand-before-you-buy-the-stock-659/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-to-prove-demand-before-you-buy-the-stock-659.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}