Episode
How Sam Moore Bought Back PYRA from Culture Kings and Built It His Way | #610
- Published
- Mar 29, 2026
- Duration seconds
- 3045
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Summary
Sam Moore, founder of PYRA, has built one of Australia’s most exciting challenger brands by blending technical outdoor apparel with streetwear DNA. After early roles at General Pants and Culture Kings, and a first brand that didn’t quite go to plan, Sam launched PYRA with a clear vision: bridge the gap between performance gear and fashion. What followed was rapid growth inside Culture Kings, a complex buyback, and a full reset into a DTC-first global brand. Today, we're discussing: Building P...