# How Sam Moore Bought Back PYRA from Culture Kings and Built It His Way | #610

Page: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-sam-moore-bought-back-pyra-from-culture-kings-and-built-it-his-way-610
Text version: https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880/how-sam-moore-bought-back-pyra-from-culture-kings-and-built-it-his-way-610.md
Podcast: [Add To Cart: Australia’s eCommerce Show](https://stenobird.com/podcast/add-to-cart-australia-s-ecommerce-show-980880)
Published: 2026-03-29T19:00:00+00:00
Episode link: https://www.buzzsprout.com/2521371/episodes/18916881-how-sam-moore-bought-back-pyra-from-culture-kings-and-built-it-his-way-610.mp3
Audio file: https://www.buzzsprout.com/2521371/episodes/18916881-how-sam-moore-bought-back-pyra-from-culture-kings-and-built-it-his-way-610.mp3
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Duration seconds: 3045

## Resource

Sam Moore, founder of PYRA, has built one of Australia’s most exciting challenger brands by blending technical outdoor apparel with streetwear DNA. After early roles at General Pants and Culture Kings, and a first brand that didn’t quite go to plan, Sam launched PYRA with a clear vision: bridge the gap between performance gear and fashion. What followed was rapid growth inside Culture Kings, a complex buyback, and a full reset into a DTC-first global brand. Today, we're discussing: Building P...

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