Episode

Productization (Again)

Podcast: 2Bobs—with David C. Baker and Blair Enns
Published: Jul 15, 2026
Duration seconds: 1410
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Canonical source: https://www.2bobs.com/podcast/productization-again
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Summary

Blair changes his mind on productized services. Again. And AI is the reason. LINKS "The New Age of Consulting" by Blair Enns for winwithoutpitching.com