Episode

Oppositio Singularis: The Positioner's Folly

Podcast

2Bobs—with David C. Baker and Blair Enns

Published

Dec 17, 2025

Duration seconds

824

Processing state

not_requested

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https://2bobs.com/podcast/oppositio-singularis-the-positioners-folly

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https://traffic.libsyn.com/secure/2bobs/2Bobs231-Oppositio-Singularis.mp3?dest-id=492492

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Summary

David sees too many marketing agencies trying to attract new business by staking claims of specialness on things for which nobody is claiming the opposite, instead of building their positioning on uniquely defined expertise.