# Oppositio Singularis: The Positioner's Folly

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Text version: https://stenobird.com/podcast/2bobs-with-david-c-baker-and-blair-enns-1019293/oppositio-singularis-the-positioner-s-folly.md
Podcast: [2Bobs—with David C. Baker and Blair Enns](https://stenobird.com/podcast/2bobs-with-david-c-baker-and-blair-enns-1019293)
Published: 2025-12-17T12:00:00+00:00
Episode link: https://2bobs.com/podcast/oppositio-singularis-the-positioners-folly
Audio file: https://traffic.libsyn.com/secure/2bobs/2Bobs231-Oppositio-Singularis.mp3?dest-id=492492
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Duration seconds: 824

## Resource

David sees too many marketing agencies trying to attract new business by staking claims of specialness on things for which nobody is claiming the opposite, instead of building their positioning on uniquely defined expertise.

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## Transcript

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