Episode
Imagination as Infrastructure, with Adelia Schleusz, Founder of What If LAB
- Podcast
- Your World of Creativity
- Published
- Jul 20, 2026
- Duration seconds
- 1491
- Processing state
not_requested- Canonical source
- https://markstinson.captivate.fm/episode/adelia-schleusz
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Summary
On Your World of Creativity , we travel the world talking with creative practitioners about how they get inspired, organize ideas, and turn imagination into impact. Today's guest believes that imagination isn't just a creative skill—it's infrastructure. Adelia Schleusz has built a career at the intersection of commercial interior design, behavioral psychology, sensory design, research, and strategic foresight. As the founder of What If LAB, she helps organizations use creativity, science, and cross-disciplinary thinking to design better experiences, better environments, and perhaps even better futures. Adelia 's Website @adeliapcs on Instagram Connect on LInkedIn: www.linkedin.com/in/adelia-c-schleusz-rid-ncidq-iida-195b116/ If you've ever wondered how curiosity becomes innovation—or how asking "What if?" can transform the way we work, create, and collaborate—this conversation is for you. Guest Bio Adelia C. Schleusz is the Founder of What If LAB, LLC , a creative consultancy operating at the intersection of interior environments, human experiences, strategy, and science. A licensed and registered interior designer, Adelia has spent her career exploring how creativity, behavioral psychology, research, and sensory design can work together to shape meaningful experiences. Her work has earned numerous industry honors, including the prestigious Interior Design 2023 HiP Award , recognizing the most innovative people in commercial design. Adelia is a public speaker, SXSW workshop facilitator, and recipient of the IIDA 2025 Kimball International Makers of a Better Future Fund Award . Through What If LAB, she helps organizations cultivate curiosity, challenge assumptions, and design solutions that bridge imagination and practical impact. Her philosophy is simple: stay curious,…