Episode
Dr. Greg Giuliano, Author, Executive Coach, Founder of GA | Ultra Leadership
- Podcast
- Your World of Creativity
- Published
- Mar 9, 2026
- Duration seconds
- 1142
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Summary
Today, we welcome Dr. Greg Giuliano , advisor and executive coach to senior leaders and teams around the world, and founder of GA | Ultra Leadership . Greg is the author of three #1 Amazon Bestsellers, including his newest book, Coaching for (a) Change: How to Engage, Empower, and Activate People . Greg's Website Greg on YouTube @ultraleadership on Instagram LinkedIn: https://www.linkedin.com/in/greggiuliano/ In this book, Greg challenges traditional command-and-control leadership and offers a practical alternative: coaching. Drawing on more than two decades of experience, he introduces the GR8 Coaching Framework , a set of eight powerful questions designed to help leaders shift from being expert problem-solvers to facilitators of ownership, engagement, and real change. Why This Book, and Why Now? Greg, let’s start at the beginning. What experiences or patterns in your leadership and coaching work prompted you to write Coaching for (a) Change ? What problem were you seeing leaders struggle with most? From Manager to Coach You talk about the need for leaders to shift from “manager” to “coach.” What does that shift really mean in day-to-day leadership—and why does the old command-and-control model fall short? Ultra Leadership vs. Traditional Leadership You distinguish between traditional leadership and what you call Ultra Leadership . How are they different, and what behaviors separate leaders who engage and empower people from those who unintentionally shut them down? The Power of Coaching (and the Misconceptions) Many leaders say they don’t have time to coach—or that coaching is soft or optional. Why is coaching actually a critical leadership skill today, and what are the biggest misconceptions leaders have about it? The GR8 Coaching Framework Let’s get practical. Walk…