Episode
Episode 925: The New Google: How I Rank in AI Overviews
- Published
- Jun 12, 2026
- Duration seconds
- 689
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Summary
If you are wondering how to rank higher on Google in 2026 or trying to figure out why your website traffic suddenly tanked, is an entirely different conversation now that AI search engines are running the show, which is why this video is a critical reupload. We are pulling this out of the archive and republishing it today to give it a second run for better reach, ensuring those who missed it the first time around can finally implement these generative engine optimization tactics. Previously, we broke down why your old-school search engine optimization and answer engine optimization strategy is turning into an internet relic. Today, we focus on the mechanics of GEO. That means we are focusing heavily on generative AI optimization for real estate agents and local business owners who prefer not to let their organic traffic completely crater. Your current local SEO optimization plan is failing. When you look up a query online, you aren't handed ten blue links anymore. Instead, users receive a comprehensive AI overview powered by Gemini, ChatGPT, or Perplexity. This is where AI search optimization alters the playing field. While answer engine optimization is narrow and spits out one single response, generative engine optimization operates on a broader scale. It synthesizes multiple websites to give the user a curated summary, complete with text snippets, website citations, and direct links. When a user asks a generative AI model, "Who is the best real estate agent in Phoenix?" or looks for local neighborhood guides, the search algorithm doesn't display a random directory. It acts like a well-read friend who has read every single blog post and web page in your market. If your name isn't woven into that index, your visibility drops to zero. Takeaways to Outsmart the Algorithm…