Episode
Marketing to Yourself Is Costing You Sales
- Podcast
- Your Business Bestie
- Published
- Jun 23, 2026
- Duration seconds
- 1132
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- https://e1f19d83-0f45-4d5c-a02d-9ae8e26a89f8.libsyn.com/marketing-to-yourself-is-costing-you-sales
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Summary
Have you ever looked at a piece of content you created and thought, "This makes perfect sense... why isn't anyone buying?" The answer might be simpler than you think. In this episode of Your Business Bestie , we're diving into one of the biggest marketing blind spots business owners face: creating marketing for people who think exactly like they do. You'll learn about the four different buyer types and how each one makes purchasing decisions: ✨ The Fast Buyer ✨ The Logical Buyer ✨ The Skeptical Buyer ✨ The Relational Buyer We'll break down what each buyer needs to see before they're ready to purchase, why most marketing only speaks to one type of buyer, and how you can create content that resonates with multiple buyer types without creating more work for yourself. Whether you're posting on social media, writing emails, building a sales page, or launching a new offer, this episode will help you expand your messaging, increase conversions, and connect with more of the audience you've already worked so hard to build. Because the problem usually isn't your offer. It's how you're communicating it. Connect with us: 📱 Instagram: @boutiquebestiesolutions Need a fresh set of eyes on your marketing? We offer free marketing audits and a variety of DIY and done-for-you solutions to help you scale with confidence. https://boutiquebestiesolutions.com/pages/lets-be-besties