Episode
How Delilah Dee Built a Six-Figure Side Hustle Throwing Parties
- Podcast
- Yo Quiero Dinero
- Published
- Apr 20, 2026
- Duration seconds
- 3639
- Processing state
not_requested- Canonical source
- https://yoquierodineropodcast.com/
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Summary
She built a women-only party empire that makes six figures as a side hustle, got herself onto the team that created the Bad Bunny Super Bowl halftime show field team through sheer hustle and genuine relationships, and did it all while juggling a corporate job and navigating a health diagnosis doctors ignored for years. Delilah Dee is back on Yo Quiero Dinero this week and she brought EVERYTHING. We're talking real revenue numbers for her event planning business, the Bad Bunny behind-the-scenes tea, fibroids and fighting for your health as a Black or brown woman, and the financial literacy lesson she wishes someone had taught her earlier. WE GET INTO: 00:29 – What is Jefatona? The elevator pitch 03:02 – Growing up with a hustle mentality (shoutout to mom) 05:27 – How she got hired at iHeart with no corporate background 08:00 – Getting furloughed during COVID and pivoting to virtual events 11:11 – Launching Jefatona & selling out a club in 24 hours 11:32 – Revenue breakdown: how parties actually pay 16:09 – Multiple income streams + negotiating Fridays off 17:15 – The real numbers: $60K year one, six figures by year two 24:12 – Walking away from the startup that didn't align 29:54 – How she got onto the Bad Bunny Super Bowl field team 37:32 – Behind the scenes of halftime show production 43:00 – The dress rehearsal that made her cry 48:07 – The fibroid diagnosis and advocating for your health 54:43 – What she wishes she knew: financial literacy 56:10 – Where to find Delilah + Jefatona KEY TAKEAWAYS: You don't need the perfect resume to get into the room, you need to know your value and be able to speak to it with confidence. \ Referrals are the most underrated growth strategy in business. Do great work, treat people right, and let the recommendations do t…