Episode
Ep. 053: Who Really Wins and Loses in the Food System? With Sue Pritchard
- Podcast
- Wilder Podcast
- Published
- Apr 22, 2026
- Duration seconds
- 3962
- Processing state
not_requested- Canonical source
- https://www.grangeproject.co.uk/wilder-podcast
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Summary
The invisible forces shaping what you eat, why they stay hidden, and what it actually takes to change them. Sue Pritchard is CEO of the Food, Farming and Countryside Commission (FFCC) and a farmer just down the road from us in Monmouthshire. In this episode she lays out exactly how the modern food system works, who benefits, who pays the price, and why the polite assumption that "people just want cheap food" is one of the most damaging myths in British public life. We go into the ABCD commodity giants most people have never heard of, the three forces reshaping our plates (commodified, consolidated, financialised), the citizens' assemblies that proved the political class has been misreading the public for decades, and why Sue thinks it might finally be time to bring back the word shame. This was one of those conversations where a missing piece of the puzzle dropped into place. Not cheery in places, but clarifying and energising. In this episode: What we actually mean by "the food system" and why the definition matters The ABCD companies: the four private firms (plus one Chinese state company) that control over 80% of global commodity trade Why Cargill's profits jumped 27% while the rest of us absorbed food price spikes Commodified, consolidated, financialised: the three words that explain how we got here Who's really losing: farmers on below real-living-wage incomes, citizens paying twice (at the till and through their taxes), and our public health The assumptions keeping the system stuck: "people only want cheap food", "nobody wants a nanny state", "this is a middle-class concern" What happened when FFCC actually asked people what they want from food (spoiler: the response rate was five times the norm) The role of anger, and why Rowan Williams called it the "appropriat…