Episode
Why is everyone ditching alcohol?
- Podcast
- What in the World
- Published
- Jul 30, 2026
- Duration seconds
- 878
- Processing state
not_requested- Canonical source
- http://www.bbc.co.uk/programmes/w3ct994j
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Summary
You might have heard Gen Z being called the “sober generation” - the data suggests that we’re less likely to drink than older generations, that alcohol-free brands are getting more popular with under-30s and there’s a huge push towards sobriety and wellness culture more generally. At the same time, pre-mixed cocktails are flying off the shelves - and new figures suggest that binge drinking has gone up. So is Gen Z really drinking less than previous generations? Or is that just a myth? In this episode, we go to one of London’s alcohol-free pubs to chat to three guests who all stopped drinking in their 20s: Millie, founder of the Sober Girl Society and author of HANGXIETY, Daniel, creative director of The Scene, a South Asian-led collective organising alcohol-free events in London, and Tyler, a content creator. We discuss how drinking culture is changing — and whether quitting alcohol is on the rise for Gen Z. Instagram: @bbcwhatintheworld Email: [email protected] WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producers: Chelsea Coates and William Lee Adams Video Producer: Baldeep Chahal Editor: Verity Wilde