Episode
Anastasia Pelot: Inside the Mind of Gen Z & Gen A.
- Published
- Jan 19, 2026
- Duration seconds
- 3309
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Summary
In this episode of What I Learned in Business (That Didn’t Kill Me!) , James Stewart explores one of the most important and misunderstood challenges facing leaders, employers, marketers and boards today: how to understand and engage the next generations of consumers and workers—Gen Z and Gen Alpha . James is joined by Anastasia Pelot , founder of House of Context and a youth-culture strategist who helps organisations decode how young people think, behave, buy and communicate. Raised across Kenya, Greece, Germany, Syria and Lebanon before moving to the United States at 15, Anastasia brings a rare global and cultural lens to the question of identity, belonging and generational change. The conversation begins with Anastasia’s extraordinary upbringing as a Third Culture Kid (TCK), the cultural shock of settling in the US as a teenager, and how those experiences shaped her sensitivity to identity formation, emotional safety and belonging—themes that sit at the heart of her work today. James and Anastasia then dive deep into the real differences—and overlaps—between Gen Z and Gen Alpha , cutting through stereotypes and simplistic labels. Anastasia explains why she views youth not as a “segment” but as a signal —an early indicator of where culture, leadership, work and consumer behaviour are heading next. Key themes explored include: Why dividing young people strictly into Gen Z versus Gen Alpha can obscure deeper behavioural patterns Gen Z as the first generation to experience “public adolescence” online, and the self-protective instincts that emerged as a result Gen Alpha as a more AI-native, immersive and sensory-driven cohort How young people form identity, relationships and belonging in an algorithmic world The headwinds and tailwinds shaping youth development today , fr…