Episode
HTTP, HTTPS, and HTML | What is the Return on Investment (ROI) with Technical SEO? Learn with Favour Obasi-ike
- Published
- Apr 9, 2026
- Duration seconds
- 4874
- Processing state
not_requested
Actions
POST https://stenobird.com/v1/public/podcasts/we-don-t-play-the-ai-seo-digital-marketing-podcast-for-branding-businesses-with-pinterest-more-564961/episodes/http-https-and-html-what-is-the-return-on-investment-roi-with-technical-seo-learn-with-favour-obasi-ike/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/we-don-t-play-the-ai-seo-digital-marketing-podcast-for-branding-businesses-with-pinterest-more-564961/http-https-and-html-what-is-the-return-on-investment-roi-with-technical-seo-learn-with-favour-obasi-ike.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
Technical SEO delivers 117% ROI in as little as 6 months — compared to 16% for basic content SEO over 15 months. Favour Obasi-ike, MBA, MS breaks down what that means in real dollars and real client results. WHO IS THIS FOR Small business owners are wondering why their website isn't showing up on Google. Entrepreneurs paying for ads who want to know if SEO is a smarter long-term investment. Marketing professionals who need data-backed ROI benchmarks. E-commerce owners planning a 12–24 month organic growth strategy. Content creators who want to extend the shelf life of every piece they publish. Local business owners — local SEO delivers 750%+ ROI, the highest of any SEO category. TIMESTAMPS 00:00 — Room opens; framing question repeated as attendees join: "What is the ROI of technical SEO?" 10:00 — The Mario Kart analogy: Instagram = 72-hour boost, Pinterest = 5 months, website = 24 months 12:00 — Live Glimpse research: "SEO for small businesses" costs $44.40/click in Google Ads 17:00 — The 16% ROI / 15-month benchmark introduced 20:00 — On-page vs. technical SEO defined; the relationship foundation analogy 34:00 — Client case study: 30M-page site grows from 1.5M → 3.3M indexed pages after structural fixes 40:52 — Technical SEO ROI: 117% in as little as 6 months 45:40 — HTTP vs. HTTPS : why HTTP is "easily hackable" 52:00 — ROI by category: basic 16%, technical 117%, e-commerce 2–5x, local 750%+ 59:12 — Celese Williams on Semrush and data-driven content strategy 61:32 — Hayden: the Glossary Method — hidden keywords at 40x lower cost 70:05 — HTML = the letter; HTTPS = the postal service 74:00 — Closing: your website as a place of rest, connection, and long-term impact MEMORABLE QUOTES "Technical SEO is about 117%. And when you have a fundamental strategy, that 15 mo…