Episode
Will storytelling become more important or less important over the next five years?
- Published
- Jul 18, 2026
- Duration seconds
- 82
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Summary
AI content has collapsed the distance between bad and passable. David Ebner, President and founder of Content Workshop and Chatter AI, brings 13 years of enterprise content experience and a classically trained storytelling background to explain why differentiation now determines who wins. The conversation covers a brand story framework that positions the audience as hero rather than the founder, strategic placement of human creativity across the content workflow instead of relegating it to a final QA gate, and a content ideation model that surfaces real-time, relevance-driven topics to build audience trust—particularly in high-scrutiny YMYL verticals like cybersecurity. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .