Episode

Will AI search continue to expand?

Podcast: Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Published: Apr 30, 2026
Duration seconds: 90
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Canonical source: https://pdst.fm/e/rss.art19.com/episodes/30e1fa9c-2b9d-42a6-8ca9-7f54b8d4c224.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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Summary

iPullRank's clickstream research reveals 53% of users abandon Google AI mode after first use. Garrett Sussman, Director of Marketing at iPullRank, shares data-driven insights from enterprise AI search behavior analysis and user adoption patterns across multiple search platforms. The discussion covers relevance engineering frameworks for multi-platform visibility, three-tier measurement strategies (input metrics, channel metrics, performance metrics), and audience-based content optimization for personalized AI search results. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .