Episode

Prioritizing AI over traditional search?

Podcast
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Published
May 6, 2026
Duration seconds
96
Processing state
not_requested
Canonical source
https://pdst.fm/e/rss.art19.com/episodes/4091aaa5-75ca-48aa-b448-6fe8da64c470.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio
https://pdst.fm/e/rss.art19.com/episodes/4091aaa5-75ca-48aa-b448-6fe8da64c470.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
JSON
/v1/public/podcasts/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/episodes/prioritizing-ai-over-traditional-search
Markdown
/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/prioritizing-ai-over-traditional-search.md

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Summary

85% of brand mentions now come from third-party sources, not your website. Kevin Indig, growth advisor to over 40 companies including G2, Ramp, and Airbnb, shares how enterprise teams are winning visibility in AI-driven search environments. The discussion covers transitioning from traffic-focused metrics to share-of-voice measurements, implementing capacity-based budget allocation over output-driven spending, and developing meta-thinking skills to navigate constant industry transformation while building authority beyond owned domains. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .