Episode
Purpose in a Cup: Eightbillion’s vision to heal the planet through sustainability and nutrition
- Published
- Apr 17, 2026
- Duration seconds
- 1926
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Summary
EP02: In this episode, we welcome Holly Xing, the visionary founder of B Corp and 1% for the Planet, Eightbillion. Holly is not only a biochemist and nutritionist but also a passionate entrepreneur driven by a desire to create positive change. Following her commitment to physical and emotional health and sustainability, Holly has developed a unique, nutrient-rich, low-caffeine functional beverage aimed at nourishing both her community and the planet. Holly's innovative creation, JostArriba, is a brain & mood boosting coffee alternative that is reimagining the power of our daily sips! Join us as we explore her journey, the science behind her creation, and her mission to promote health and wellness on a global scale. We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that. About Holly Holly Xing graduated from University of British Columbia with a degree in Nutritional Sciences. She is a research and formulating scientist specializing in the innovation of food and beverage that deliver natural nootropics and adaptogens to improve brain and mental health. She is the co-founder and the Chief Wellness Officer of Eightbillion, a Certified B Corporation, which is part of the movement towards healthier humans, all Eight Billion of…