Episode
Many Paths, One Purpose: Madeleine Shaw on Social Entrepreneurship and Sustainable Business
- Published
- Feb 6, 2026
- Duration seconds
- 3776
- Processing state
not_requested
Actions
POST https://stenobird.com/v1/public/podcasts/up-to-so-good-the-purpose-of-business-7099317/episodes/many-paths-one-purpose-madeleine-shaw-on-social-entrepreneurship-and-sustainable-business/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/up-to-so-good-the-purpose-of-business-7099317/many-paths-one-purpose-madeleine-shaw-on-social-entrepreneurship-and-sustainable-business.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
In this episode, we chat with Madeleine Shaw, a serial social entrepreneur, author, and changemaker whose work spans sustainable menstrual products, upcycled fashion, and community driven initiatives. Madeleine first made her mark in the early 1990s by founding everyware designs, a sustainable design studio, and later co‑founding Lunapads (now Aisle), one of the world’s earliest B Corporations to commercialize reusable, eco‑friendly menstrual products. Through Aisle, she helped build a sustainable menstrual care category and contribute to menstrual health education and access in communities around the world. Madeleine’s first book, The Greater Good: Social Entrepreneurship for Everyday People Who Want to Change the World, distills her philosophy that business tools can be powerful vehicles for social change, and invites more people to bring their unique vision into purposeful work. Today, she continues to explore creative, regenerative practice from upcycling textiles and teaching sewing workshops to mentoring emerging changemakers, all rooted in a deep belief that all purposeful projects can help reshape how we live, work, and care for each other. I am a serial social entrepreneur, designer and author based on unceded traditional Coast Salish territory. I have founded and co-founded multiple for-profit and charitable organizations, most notably Aisle (formerly Lunapads), a groundbreaking B Corporation that was one of the first companies worldwide to champion sustainable menstrual health and equity. In 2025 I re-launched everyware designs, the fashion label that I originally founded in 1993. Lunapads were among hundreds of products, accessories and garments that I designed and made until 2000, when I elected to dedicate myself to Lunapads' development. Following the sa…