Episode
Episode 103 - Ick-Free Marketing & Sales for ADHDers
- Published
- Mar 25, 2026
- Duration seconds
- 1556
- Processing state
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Summary
Why do marketing and sales feel so goddamn icky for business owners with ADHD? What is it about putting yourself out there that makes it feel like you're scooping your eyeballs out with spoons? In this episode, I’m digging into my 25 years of experience inside the "marketing machine" to explore why most marketing advice is a one-way ticket to burnout or us neurodivergent business owners. Together, we're binning off the "six steps to six figures" hustle-bro nonsense and finding a way to market that doesn't feel like wearing someone else's clothes. In this episode, we cover: The Corporate Borg vs. The Solo Biz Owner Reality: How I went from running massive TV ads and international events to failing at my own marketing—and what I had to unlearn to find the "ick-free" way. The Guru Culture Trap: Why our ADHD brains can be so susceptible to shame-driven "hope-marketing" at and how to spot a specialist selling hollow promises. Unmasking Your Marketing: Why your best strategy is just being your weird, wacky, authentic self - whether that means info-dumping, verbal processing, or wheeling out your favourite puns. The Three Big F*cks: WHO the f*ck are you for? Niching by "vibes" and problems rather than boring demographics. WHAT the f*ck do you offer? Why 'build it and they will come is BS' with some harsh lessons from my lockdown online course failure (the one no fucker bought!) HOW the f*ck will you convert? Why "selling to friends" absolutely counts and the power of talking to just one human a day. The Reality Check Marketing shouldn't feel like a performance; it should feel like a fully-aligned well-oiled engine designed to help you meet your "Enough" number . If you are spending 40 hours a week creating…