Episode
What is marketing?
- Podcast
- Uncensored Renegades
- Published
- Feb 6, 2026
- Duration seconds
- 1255
- Processing state
not_requested- Canonical source
- https://share.transistor.fm/s/763cae2f
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Summary
When you define any other business function, the answer is simple. What is finance? What is HR? What is IT? When you ask, what is marketing? The answer is broad. Is it sales? Is it storytelling? Is it brand? In this episode, Kory and Jon dig into some of the words used to define marketing and decrypt some of the findings. Timestamps 00:00 - Intro 00:15 - Why is marketing hard to define? 04:35 - Why brand is so important 08:36 - How your brand shows up when hiring people 10:36 - The words that describe marketing 14:47 - Do marketers neglect the role of strategy? 17:25 - The most surprising words that define marketing 18:39 - The power of storytelling