Episode
Yahoo! The Yodel Heard Around the World
- Podcast
- Twenty Thousand Hertz
- Published
- Aug 27, 2025
- Duration seconds
- 1539
- Processing state
not_requested- Canonical source
- https://www.20k.org/episodes/yahoo
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Summary
It’s one of the quirkiest, most iconic sonic logos ever: a four-note vocal flourish that defined the early internet. In this episode, we follow the Yahoo Yodel on its unlikely journey from the snowy Swiss Alps to ‘90s country bars to Super Bowl ads. Along the way, we meet the real-life cowboy behind this yodel, whose voice launched a billion clicks... as well a high-stakes legal battle. Featuring musician and yodeler Wylie Gustafson. Twenty Thousand Hertz is produced by Defacto Sound. Subscribe on YouTube to see our video series. If you know what this week's mystery sound is, tell us at mystery.20k.org. Support the show and get ad-free episodes at 20k.org/plus. Follow Dallas on Instagram, TikTok, Facebook, and LinkedIn. Join our community on Reddit. Stream Wylie & The Wild West on Spotify, Apple Music, Youtube Music, or wherever you get your music. Order Wylie’s book, How to Yodel: Lessons to Tickle Your Tonsils and Funnybone. Sign up for Riverside for free at creators.riverside.com/20K, and get 20% off a Riverside Pro subscription using promo code 20k. Cut your current cloud bill in half with OCI at oracle.com/20k. Sign up for a one-dollar-per-month trial at shopify.com/20k. Learn more about your ad choices. Visit megaphone.fm/adchoices