Episode
Create Raving Fan Customers Using The Power Of The Tribe
- Podcast
- Tony Robbins Podcast Daily
- Published
- Jul 17, 2026
- Duration seconds
- 712
- Processing state
not_requested- Canonical source
- https://traffic.megaphone.fm/VG1472376338.mp3
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Summary
Marketing strategist, visionary and best-selling author David Meerman Scott shares three things you can be doing right now to improve your marketing and communications to create raving fan customers. For his recent book Fanocracy (https://www.fanocracy.com), David researched an essential question for all business owners: Why do we become fans of something? Ultimately, humans are hard-wired to want to be part of a tribe. We want to find people who are like us. When we’re part of our tribe we feel safe and comfortable. When we’re not part of our tribe, we feel uncomfortable. Music creates these tribes. Tony Robbins events create these tribes. Especially in times of stress, business owners can leverage this need for belonging to create raving fan customers. (You can read about raving fan customers at https://www.tonyrobbins.com/career-business/create-raving-fan-customers and watch this video for more). But to do it, you’ll need to shift the way you’re talking to your customers. First, stop focusing on your own products and services, and instead focus on your buyers – your ideal customers. Speak to their pain points and challenges. Second, ditch complicated language and stock photographs. It isn’t helping you make connections. Watch the video to learn which words David recommends you eliminate from your vocabulary. Finally, create videos. Videos connect with people on a deeper level thanks to mirror neurons. Our mirror neurons fire when we hear or see people say something, as if we are doing that activity ourselves. Learn more about how mirror neurons help create connections at https://www.tonyrobbins.com/career-business/how-to-get-closer-to-your-customers and watch the video for more expert tips on how to create compelling videos. Whether it’s a bear market or a bull mark…