Episode
Stop Posting Crap! Why Your Social Media Isn't Getting Leads | Ep. 313 w/ Jen McKee
- Published
- Mar 12, 2026
- Duration seconds
- 3362
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Summary
Social Media for Home Services: Documentation Over Creation with Jen McKee. In this episode, we sit down with Jen McKee, the founder of Keyword Marketing (and the woman famous for the purple hair in the trades!), to demystify social media for contractors. If you’ve ever felt that social media is too complicated, too "cookie-cutter," or simply takes too much time, this conversation is for you. Jen shares her journey from the restaurant industry to becoming a pioneer of TikTok for home service companies. She breaks down the "Big Three" platforms and explains why the most successful content isn't polished production—it’s authentic documentation. What You’ll Learn in This Episode: The Documentation Mindset: Why your daily life on the job site is more valuable than expensive, staged graphics. The "Big Three" Strategy: How to leverage Facebook, Instagram, and TikTok without needing a massive internal team. Metrics That Matter: Moving beyond "likes" to focus on reach, engagement, and actual lead generation. Social as a Recruiting Tool: How showing your company culture on camera helps you hire better people. Paid vs. Organic: When to boost your brand awareness with a paid budget and how to track your cost per lead. Authenticity Over AI: Why human connection and "raw" content will always win the day over fake or over-produced media. The Growth Experience https://thegrowth-experience.com/ Kee Hart Marketing https://keehartmarketing.com/ Timecodes 00:00:07 – Introduction: Chris introduces Jen McKee, known in the trades for her signature purple branding and her expertise in social media marketing. 00:01:03 – The Growth Experience Conference: Details on Jen’s upcoming event in San Antonio (March 30th to April 1st) 00:02:45 – The Struggle with "Cookie Cutter" Social: Why generic gra…