Episode
John Christenson, Native Lumber
- Podcast
- The Woodpreneur Podcast
- Published
- Mar 26, 2026
- Duration seconds
- 2553
- Processing state
not_requested- Canonical source
- https://stevekex.podbean.com/e/john-christenson-native-lumber/
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Summary
A catastrophic event can either destroy a business or become the catalyst for creating something entirely new. For one Colorado family, a natural disaster became the unexpected beginning of a thriving sawmill operation. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with John Christenson of Native Lumber to explore his remarkable journey from managing a family ranch to running a successful sawmill business. John shares how natural disasters shaped his business decisions, the challenges of logging in Colorado's diverse terrain, and why finding a niche specialization has been critical to Native Lumber's growth and sustainability. You'll hear about John's approach to fire mitigation and sustainable logging practices that benefit both the business and the environment, how he's built employment opportunities and community impact through his operation, and the diverse timber species they work with in their logging and milling practices. John discusses his effective use of social media and online marketing to reach customers, the importance of industry connections and networking for growth, and his strategies for selling slabs and specialty products in a competitive market. This conversation explores the practical realities of streamlining logging operations, choosing the right equipment for efficiency and quality, and building strong customer relationships through local presence and social media engagement. John also shares success stories of empowering the next generation of woodworkers and how connecting with the community through locally sourced lumber brings joy and strengthens regional wood economies. Whether you're considering starting a sawmill business, interested in fire mitigation and sustainable logging, or looking for insights on niche…