Episode

Why C-suite alignment is an urgent marketing priority

Podcast: The WARC Podcast
Published: Jun 30, 2026
Duration seconds: 2189
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Canonical source: https://www.warc.com/en/warc-podcasts
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Summary

CMOs often struggle to secure long-term brand investment, missing out on its multiplier effect on performance. Mike Menkes and Jason McNellis of Analytic Partners explain why performance metrics mislead, how to align with CFOs using incremental measurement, and why scenario planning builds trust and defends budgets effectively, based on WARC's Multiplier Playbook research. Hosted by Ann Marie Kerwin.