Episode
Live in Cannes: The effectiveness experts will see you now
- Podcast
- The WARC Podcast
- Published
- Jun 23, 2026
- Duration seconds
- 2669
- Processing state
not_requested- Canonical source
- https://www.warc.com/en/warc-podcasts
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Summary
It's day 2 at Cannes Lions! Today we're talking all things effectiveness with new research from Effie, EOS Products shares how it became a marketing effectiveness leader, we review 'effectiveness frenemies' session starring Byron Sharp vs Mark Ritson, and discuss new data on influencer effectiveness based on new data from Circana. Hosted by WARC's Ann Marie Kerwin. The WARC Podcast in Cannes is sponsored by Circana. Download the latest insights today at circana.com/warc. For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe