Episode
Spend Money As An Insurance Policy_ Kevin Sullivan on Building a Law Firm the Right Way
- Podcast
- The Vince Perri Podcast
- Published
- Jul 21, 2026
- Duration seconds
- 3043
- Processing state
not_requested- Canonical source
- https://soundcloud.com/vinceperri/spend-money-as-an-insurance
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Summary
Kevin Sullivan has represented close to 1,500 accident victims and recovered more than $40 million as a personal injury attorney and shareholder at LeavenLaw in Tampa Bay, and he built most of it through social media and word of mouth rather than the billboard ads everyone else runs. We get into why he looks at running a business the same way I do, build the value first, put in the systems and the culture, then decide if you want to sell it or start something else. We talk about why his assistant only touches two things, his email and his calendar, how he blocks his week in 15 minute increments, and why documentation has saved cases more than once. We also get into AI, where it actually helps a law practice, summarizing hundreds of pages of records in an afternoon, and where it falls apart completely, contracts, wills, anything that needs a real legal judgment behind it. Connect with Kevin: Website: https://www.lawkevin.com Instagram: @AttorneyKevin Want to know exactly where your business stands today? Book a call with me here: https://go.vinceperri.com/calendar-page-yt-1 Chapters: 0:00 Cold open, spend money as an insurance policy 0:21 Welcome, introducing Kevin Sullivan 1:02 Kevin's background and LeavenLaw 4:13 Treating your business like a piece of real estate 8:13 How Kevin built his firm through social media 10:50 Why posting on social media is non-negotiable 13:03 Calendar discipline and outsourcing email 17:27 Kevin's ClickUp system and 15 minute time blocks 19:43 Where AI actually helps in a law practice 21:43 Where AI falls apart, contracts and ChatGPT 24:06 Documentation, how it protects the client and the case 26:19 How the personal injury industry changed in 2023 34:14 How the firm started in 1972 38:52 AI, subscription legal models, and Legal Shield 43:1…