Episode
Double Your Business this Year with F.R.A.P. Joshua Latimer
- Published
- Apr 27, 2026
- Duration seconds
- 3450
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Summary
Profit isn't about greed—it's about survival, and sometimes even saving a marriage. In this game-changing episode of the Untrapped Podcast, Keith Kalfas sits down with serial entrepreneur, business strategist, and FRAP founder Joshua Latimer. Discover the real-world strategies and frameworks behind FRAP (Frequency, Referrals, Average Ticket, Pricing) that have helped thousands of business owners double their revenue, boost profitability, and achieve life-changing freedom. Joshua Latimer breaks down actionable tactics for overcoming the challenges of rising costs, avoiding accidental non-profit syndrome, and unleashing the true power of pricing and business choreographing—even if you have humble beginnings. Don't miss detailed discussions, live strategy breakdowns, and inspiring stories that will reframe the way you look at your service business forever. Learn where you're missing hidden revenue, how to structure your pricing for maximum profit, and why joining a local or virtual FRAP chapter could be the single most important move you make this year. In this episode, you'll discover: How to Double Your Business Using FRAP: Joshua Latimer explains the FRAP framework—Frequency, Referrals, Average Ticket, and Pricing—and details how this simple but powerful formula can help any business owner boost their profits dramatically. The Real Reasons Most Businesses Struggle: Joshua Latimer sheds light on why hardworking business owners often end up running unintentional non-profits, and shares actionable steps to fix this so you can build a genuinely profitable business. How to Raise Your Prices with Confidence: Learn the psychology and choreography behind effective price increases, including email strategies and customer communication that actually increase customer satisfactio…