Episode
Automate Your Sales and Marketing with Curt Kempton
- Published
- Mar 17, 2026
- Duration seconds
- 2071
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Summary
On this episode, Keith interviews Curt Kempton, founder of ResponsiBid, about using automation and data to improve service-business sales and marketing. Curt explains lead sources as inputs at the top of a sales funnel and stresses measuring leads by source, close rate, average ticket price, total volume, and overall ROI, including time and quoting effort, using examples like Money Mailer versus a failed golf-course sponsorship. They discuss using tools like CallRail and CRM reporting to track performance, "reposting winners," and diversifying channels (Google, Meta, referrals, flyers, etc.) to reduce reliance on any single platform that can suspend accounts. Curt emphasizes controlling and systematizing the customer experience through fast follow-up and consistent processes. He describes ResponsiBid as proposal and follow-up automation that helps close more jobs at higher ticket prices with good-better-best options. "You have to put together the experience you want your customers to have and you have to systematize it in a way to guarantee that they're gonna get it every time." – Curt Kempton What You'll Learn in This Episode: What a lead source really is—and why it matters more than most owners think How to track close rate, average ticket price, and ROI by lead source Why customer acquisition cost includes more than just ad spend The hidden risk of relying too heavily on one platform for leads How to think about lead source diversification in a healthy business Why referrals are great—but still need to be measured intentionally How customer experience starts the moment a lead comes in Why automation improves follow-up, consistency, and conversions How ResponsiBid helps service businesses close more work while increasing average job value Key Takeaways: Lead Sources…