Episode

A Mushroom Brand's Bet Against Booze

Podcast: The Unofficial Shopify Podcast
Published: Jan 20, 2026
Duration seconds: 3105
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Canonical source: https://unofficialshopifypodcast.com/episodes/jake-mellman-psilly-goose-ltOk7WBr
Audio: https://cdn.simplecast.com/audio/03dd57ad-343e-4c39-8917-f75004eb4bf4/episodes/e3b7cdeb-068c-4107-bc1f-96f6f1c8b1ea/audio/cab28c2f-36b5-4aaf-9b71-0dac621399e1/default_tc.mp3?aid=rss_feed&feed=Ewol_LzH
JSON: /v1/public/podcasts/the-unofficial-shopify-podcast-745396/episodes/a-mushroom-brand-s-bet-against-booze
Markdown: /podcast/the-unofficial-shopify-podcast-745396/a-mushroom-brand-s-bet-against-booze.md

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From mushroom gummies to THC drinks: Jake Mellman's update on Troop and why he's launching Psilly Goose to replace alcohol.