Episode
How to boost ROI from podcast appearances with targeted paid promotion.
- Published
- Apr 3, 2025
- Duration seconds
- 1988
- Processing state
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Summary
Get Noticed! Send a text. David "Ledge" Ledgerwood, co-founder of Listen Network, reveals how his company helps podcasters demonstrate ROI to sponsors by delivering targeted downloads from specific demographic profiles. Unlike traditional podcast promotion methods, Listen Network leverages LinkedIn and other platforms' detailed user data to ensure content reaches the ideal customer profile. This innovative approach bridges the gap between content creation and audience growth, off...