Episode
Travel Advisor Website Mobile Design: What You're Getting Wrong
- Published
- Jul 7, 2026
- Duration seconds
- 942
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Summary
Most travel advisors build their websites on a desktop and check them on a desktop. But the majority of visitors are arriving on a phone — often in a moment of inspiration, not intent. In this episode, Justin Hinkle introduces what he calls the Spark Moment: the specific point when someone first seriously considers a trip, which increasingly happens on mobile, in a distracted environment, with a short window before the thought passes. He covers what it actually means for a site to be "mobile-friendly" beyond just technically fitting on a small screen, why the Spark Moment visitor is different from the ready-to-book visitor and needs a different experience, how load speed and thumb navigation affect whether someone stays or leaves, and why most advisor sites lose mobile visitors not because of bad design but because of design that was never really tested where it matters. If you've never walked through your own site the way a phone visitor would, this one will change that. Work with us: https://suitcasedesigns.com/contact