Episode
EP521: Julee Gracey - How Bookkeepers Can Raise Prices & Win Better Clients
- Published
- Mar 10, 2026
- Duration seconds
- 2666
- Processing state
not_requested- Canonical source
- https://share.transistor.fm/s/5a4d5327
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Summary
"We always say ' Motivation is like a shower. You should visit it daily.' You have to keep yourself motivated every day. How do I get myself motivated and sold back on myself so that I can be the best version of how I want to show up for my clients?" –Julee Gracey In this episode, sales and marketing coach, speaker, and author of Highly Confident , Julee Gracey explains why confidence is the foundation of pricing, pitching, and growing a bookkeeping business. She shares practical strategies to help you strengthen your internal dialogue, communicate your value clearly, and attract higher-quality clients who are willing to pay for your expertise. In this episode, you'll learn: How to stop underpricing & stand firm behind your fees Why you must get sold on yourself before you try to sell your services How to identify your ideal clients & speak directly to their needs To learn more about Julee, click here . Follow Julee on Instagram . Get a copy of Highly Confident . Time Stamps 00:55 – Introduction to Julee & her background in sales 06:17 – Why confidence is required before you can sell 10:41 – Rewiring negative self-talk & managing imposter syndrome 14:01 – The difference between selling & closing 16:05 – Why you should stop handing out business cards 20:11 – Understanding the three types of clients 27:01 – How to overcome fear of networking events 33:21 – Shifting from price focus to return on investment 36:26 – A real example of raising prices & holding firm 40:29 – Overview of Julee's book Highly Confident This episode is brought to you by our great friends at BILL ! They're hosting Bookkeeper Appreciation Week from March 30th to April 3rd—dedicated to recognizing the real work you do and giving you tools you can actually use to free up time fo…