Episode
The Creator Economy Is Just Getting Started with Greg Selkoe of XSET
- Published
- Apr 7, 2026
- Duration seconds
- 1696
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- https://episode.flightcast.com/de6gm0jth44ey9flp9bqjl1a.mp3
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Summary
The Creator Economy Is Just Getting Started with Greg Selkoe of XSET What happens when culture, gaming, media, and entrepreneurship converge? In this episode of the Strategy & Leadership Podcast, Anthony Taylor speaks with Greg Selkoe, a serial entrepreneur who has spent his career building culture-driven companies at the intersection of media, commerce, and community. Greg is the Co-Founder and CEO of XSET, a gaming lifestyle brand operating at the intersection of esports, content creation, music, fashion, and digital media. Prior to launching XSET, Greg founded Karmaloop, one of the earliest and most influential streetwear e-commerce platforms, which grew to more than $180 million in annual revenue, and later served as the first President and CEO of FaZe Clan, helping scale one of the most recognizable brands in gaming. In this conversation, Anthony and Greg explore how the creator economy is reshaping modern business, why community has become the most valuable asset for brands, and how gaming culture has evolved into one of the largest entertainment ecosystems in the world. They also discuss what traditional organizations can learn from creator-led brands, how companies can authentically reach younger audiences, and why the next generation of media companies will be built around people, personalities, and communities. What You Will Learn in This Episode Why community has become the foundation of modern business models How the creator economy is transforming media, marketing, and brand building What established companies misunderstand about Gen Z audiences Strategic lessons from building Karmaloop, FaZe Clan, and XSET Why personalities and creators increasingly drive brand growth About Greg Selkoe Greg Selkoe is a serial entrepreneur and culture-focused business lead…