Episode
LA RE Talks EP 9: Why Most Wholesalers FAIL in Louisiana (250 Deals Later)
- Published
- May 14, 2026
- Duration seconds
- 3081
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Summary
Most people think wholesaling is just flipping contracts for quick cash. But after 250 deals in Louisiana, Steve Keighery says the investors who survive long term think completely differently. In this episode of the Louisiana Real Estate Talks Podcast, Courtney Fricke sits down with Steve Keighery of Home Buyer Louisiana and the co-host of this show to break down the real lessons learned from building a wholesale operation in one of the toughest Real Estate markets in America. Steve shares how he accidentally got into wholesaling after moving from Australia, why his very first investment property went terribly wrong, and how that failure led him to discover the business model that would eventually become Home Buyer Louisiana. But this conversation goes much deeper than wholesaling tactics. This episode dives into: Why most wholesalers never build a real business The difference between a hustle and a scalable operation How Steve approaches wholesaling as a “two-sided marketplace” Why buyers may actually matter more than sellers in the early stages Lessons learned from building systems, teams, and processes The importance of liquidity and knowing your buyers How Louisiana’s difficult market conditions shaped the business Why reputation matters more than assignment fees What Steve learned from doing deals that barely made money The mindset shift from chasing deals to creating value Steve also shares: How he went 6 months without a deal before breaking through Why networking and local meetups played a huge role in his growth How Home Buyer Louisiana expanded into Baton Rouge and Mississippi The biggest mistakes wholesalers make when trying to scale Why he believes the perception of wholesaling in Louisiana is changing Whether you are a new wholesaler, an experienced invest…