Episode
#76: Why Telling Your Story Will Not Grow Your Business (SUMMER REPLAY)
- Podcast
- The StoryBrand Podcast
- Published
- Jun 15, 2026
- Duration seconds
- 1475
- Processing state
not_requested- Canonical source
- https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop
Actions
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Summary
This summer, we're bringing back a few of our most valuable StoryBrand Podcast episodes, the ones we believe are worth hearing more than once. Today's replay is all about one of the biggest mistakes businesses make with their messaging, which is trying to tell their own story instead of inviting the customer into a story. If your marketing feels clear to you but still isn't converting, this episode will help you diagnose why. You'll learn how to stop making your company the hero and start positioning your customer as the hero instead. Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home Follow on Instagram: https://www.instagram.com/storybrand Connect on LinkedIn: https://www.linkedin.com/company/storybrand