Episode
#72: How to Lead When the Future Feels Unpredictable
- Podcast
- The StoryBrand Podcast
- Published
- May 18, 2026
- Duration seconds
- 3830
- Processing state
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Summary
Most leaders are making decisions in a world that keeps changing faster than their plans can keep up. Tactics expire. Trends fizzle. Teams get confused. And when pressure rises, it's easy to chase quick wins instead of building on something solid. But what if the best way to grow through uncertainty isn't to find a better tactic, but to lead from better principles? In this episode, Donald Miller talks with Chase Koch, executive vice president at Koch Industries and co-author of Becoming a Principle-Driven Leader , about what it takes to lead when the stakes are high and the future is uncertain. Chase shares the principles his father, Charles Koch, taught him, the business failures that made those lessons stick, and why knowing what people are truly best at can change everything. Listen in to learn how to make better decisions and run your business with more clarity when everything around you keeps changing. Get Charles and Chase's book, Becoming a Principle-Driven Leader , here: https://www.amazon.com/Becoming-Principle-Driven-Leader-Principles-Enduring/dp/1637635249 Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home Follow on Instagram: https://www.instagram.com/storybrand Connect on LinkedIn: https://www.linkedin.com/company/storybrand