Episode
#67: The Real Reason Your Business Isn't Growing
- Podcast
- The StoryBrand Podcast
- Published
- Apr 13, 2026
- Duration seconds
- 1092
- Processing state
not_requested- Canonical source
- https://storybrand.com
Actions
POST https://stenobird.com/v1/public/podcasts/the-storybrand-podcast-556745/episodes/67-the-real-reason-your-business-isn-t-growing/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/the-storybrand-podcast-556745/67-the-real-reason-your-business-isn-t-growing.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
Most businesses are losing sales in the first few seconds, not because the offer is weak or the product is bad, but because the message feels like work. When people have to stop and decode your language, they don't lean in. They leave. And if confusion is costing you customers before the conversation even starts, how do you fix it fast? In this week's episode, Donald Miller explains why confusion is the real reason businesses stall and how zero cognitive load messaging helps customers buy. He breaks down the "curse of knowledge," why people say "I'll think about it," and the 3 questions your messaging must answer in seconds. This episode gives you a simple framework to clarify your message so customers engage, trust you, and take action. Connect with Donald Miller on social media: https://www.instagram.com/donaldmiller/ https://www.facebook.com/donaldmillerwords http://StoryBrand.com Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available! https://buildingastorybrand.com/?utm_medium=social&utm_source=youtube&utm_campaign=&utm_term=cb&utm_content=SB_Framework