Episode
Kim Jones and Aaron Brown on The Future Collective, Arable, and Sonoma Valley’s Future
- Podcast
- The Sonoma Spiel
- Published
- Apr 22, 2026
- Duration seconds
- 3507
- Processing state
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Summary
In this episode of The Sonoma Spiel, Tim talks with Kim Jones of The Future Collective and Aaron Brown of Arable about storytelling, land, farming, housing, and the future of Sonoma Valley. Kim shares how The Future Collective grew out of a desire to bring younger community members into deeper conversations about the big issues shaping local life, from housing affordability and food insecurity to labor, mental health, and what it means to build a community that can actually sustain the people who live and work here. Aaron talks about Arable, a storytelling project exploring natural wine, cider, farming, and the people who are rethinking the relationship between agriculture, place, and community. The conversation also touches on Sonoma Valley Collaborative, the emerging Sonoma Valley Commons, heirloom apples, hybrid grapes, documentary storytelling, and the creative overlap between nonprofit work, agriculture, branding, and local identity. It’s a thoughtful, wide-ranging episode about what it means to care for a place — and how culture, land, and collaboration all shape Sonoma Valley’s future. Learn more:The Future Collective: thefuturecollective.orgArable / Earth and Sky Studio About The Sonoma Spiel The Sonoma Spiel is brought to you by the Sonoma Valley Visitors Bureau, sharing the people, places, and stories that make Sonoma Valley such a special place to visit. 🍷 Save up to 25% on Sonoma wine tastings with the Sonoma Tasting Pass! Choose three great wineries in Sonoma Valley:👉 https://bit.ly/SonomaTastingPass Got questions about Sonoma Valley? You can email us at [email protected], text us at 707-996-1090 or contact us through Facebook, Instagram, TikTok or just walk into one of our two visitor centers. It’s Sonoma Valley’s top podcast and you find it wherever…