Episode

Inside The Billions Spent on World Cup Brand Deals with Ricardo Fort

Podcast: The Soccer Business Podcast
Published: Jun 12, 2026
Duration seconds: 2401
Processing state: not_requested
Canonical source: https://thesoccerbusiness.podbean.com/e/inside-the-billions-spent-on-world-cup-brand-deals-with-ricardo-fort/
Audio: https://dts.podtrac.com/redirect.mp3/mcdn.podbean.com/mf/web/updxc7h73as53rxk/riverside_ricardo_simon_tsb811y2.mp3
JSON: /v1/public/podcasts/the-soccer-business-podcast-7264630/episodes/inside-the-billions-spent-on-world-cup-brand-deals-with-ricardo-fort
Markdown: /podcast/the-soccer-business-podcast-7264630/inside-the-billions-spent-on-world-cup-brand-deals-with-ricardo-fort.md

Actions

POST https://stenobird.com/v1/public/podcasts/the-soccer-business-podcast-7264630/episodes/inside-the-billions-spent-on-world-cup-brand-deals-with-ricardo-fort/transcription-requests
Idempotently request low-priority transcript generation for this episode.
GET https://stenobird.com/podcast/the-soccer-business-podcast-7264630/inside-the-billions-spent-on-world-cup-brand-deals-with-ricardo-fort.md
Read the agent-friendly Markdown representation of this episode resource.

Summary

Former top Coca Cola and Visa sports sponsorship executive Ricardo Fort joins the pod to reveal the inner workings of the business, ambush marketing and why AI firms could be at the forefront of the next wave of mega-deals around the World Cup.