Episode
The Propaganda Playbook: Deepfakes (Why You Can’t Trust What You See Anymore) | #Marketing - Ep. 125
- Podcast
- The Russell Brunson Show
- Published
- Apr 27, 2026
- Duration seconds
- 1155
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Summary
There’s a moment when you can’t tell what’s real anymore. You watch a U.S. Senate candidate look right into the camera, speaking clearly, saying words that match things he’s posted online for years - and a few hours later you find out he never sat in that chair, never opened his lips, and never had a single thing to do with the video. That’s not science fiction. That’s a campaign ad that ran in front of millions of voters last week. And once you see what’s actually happening behind it, you can’t unsee it. In this episode, I walk you through five of the AI propaganda moments stacking up right now - and then I introduce you to a French philosopher named Jacques Ellul, who back in 1962, before the internet, before social media, before AI, predicted almost exactly what we’re living through. But here’s where it gets uncomfortable for me. I’m not standing on the outside of this looking in. I use AI every single day in my business, and I’ve run the exact tension Ellul warned about - including one experiment that converted cold traffic perfectly and made my own community feel betrayed. So I share what those experiments taught me, and I give you the 3-question framework I now run every AI-assisted piece of content through. Key Highlights: ◼️The five AI propaganda moments stacking up right now - from deepfake political ads on both sides, to Grok generating 6,700 explicit fake images per hour, to the grandmother scam calls one in four Americans have already received ◼️Why Jacques Ellul’s idea of “sociological propaganda” - written in 1962, before the internet existed - predicts every algorithm and “for you” page running today better than anything Bernays ever wrote ◼️The behind-the-scenes story of two AI ads I tested with my own audience: the deepfake “AI Russell” that converted…