Episode
Struggling to Focus While Writing? Adam Leeb’s "Freewrite" is the Solution | #Marketing - Ep. 118
- Podcast
- The Russell Brunson Show
- Published
- Mar 9, 2026
- Duration seconds
- 2202
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Summary
In this episode of The Russell Brunson Show, I sat down with Adam Leeb, the founder of Freewrite, and we went deep into one of the most fascinating product journeys I’ve seen in a long time. If you’ve ever struggled with writing because your brain keeps switching between creating and editing, this conversation is going to hit home. Adam built a completely distraction-free writing device that looks like a modern typewriter - and the whole idea started from a simple conversation about separating the drafting process from editing. What blew my mind is that Adam didn’t set out to build a huge company. He just wanted to make something with his hands. But after a viral moment online and a simple landing page collecting emails, the idea exploded - eventually leading to a Kickstarter launch that took off almost instantly. From working on Wall Street to building hardware from scratch in Asia, Adam’s story is a masterclass in product design, patience, and creating something people genuinely want. Key Highlights: ◼️How a single conversation about “write first, edit later” sparked the idea for a completely new category of writing tools ◼️The viral press moment that sent 100,000+ people to a simple WordPress page and helped generate thousands of email leads before the product even existed ◼️Why dedicated tools can dramatically increase focus (and why laptops are secretly designed to distract you) ◼️The behind-the-scenes process of building a physical product from scratch - including prototypes, tooling, and manufacturing in Asia ◼️How Adam used Kickstarter to validate demand and turn a side project into a real company We also talk about the psychology behind creativity, why separating drafting from editing can dramatically increase your writing output, and how a product designed to…