Episode
483: How He Built a $13M Roofing Company in Just 3 Years
- Podcast
- The Roofer Show
- Published
- Jun 12, 2026
- Duration seconds
- 3017
- Processing state
not_requested- Canonical source
- https://theroofercoach.com/483
Actions
POST https://stenobird.com/v1/public/podcasts/the-roofer-show-1115955/episodes/483-how-he-built-a-13m-roofing-company-in-just-3-years/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/the-roofer-show-1115955/483-how-he-built-a-13m-roofing-company-in-just-3-years.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
Most roofing contractors think growth comes from more leads. John Starry took a different approach. In just three years, he built Steadfast Roofing into a $13 million company while earning nearly 800 Google reviews, creating a strong company culture, and building systems that support sustainable growth. In this episode, John shares how his team generates referrals from every project, follows up with leads faster, creates a consistent customer experience, and tracks profitability as the company grows. If you’re looking to grow your roofing company without creating more chaos, this episode is packed with practical lessons you can apply immediately. WHAT YOU’LL LEARN How John built a $13M roofing company in just three years How Steadfast Roofing earned nearly 800 Google reviews The review process that creates consistent 5-star customer experiences Why speed-to-lead is critical for converting expensive leads How to generate referrals from every job site The systems and processes that support sustainable growth How company culture impacts accountability and performance Why job costing and profitability tracking matter as you scale CHAPTERS 00:00 Introduction 05:13 Starting Steadfast Roofing 08:36 Growing to $3.7M in Year One 12:00 Neighborhood Marketing and Referrals 13:42 How They Earned Nearly 800 Google Reviews 16:47 Lead Generation That Works 18:40 Speed-to-Lead and Follow-Up 23:39 Building a Website That Converts 25:40 Growing to $13M 30:45 Managing a Growing Sales Team 33:13 Building Company Culture 34:29 Production Systems and Communication 42:00 Job Costing and Profitability 47:24 Managing Growth and Cash Flow 51:32 Lessons Learned 53:19 Final Thoughts SPONSORS SMA Support Missed calls, poor follow-up, and stale estimates are costing roofing contractors thousands ev…