Episode
481: How to Start a Roofing Business in 2026 (What Most Roofers Get Wrong)
- Podcast
- The Roofer Show
- Published
- May 29, 2026
- Duration seconds
- 3874
- Processing state
not_requested- Canonical source
- https://theroofercoach.com/481
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Summary
Thinking about starting a roofing business in 2026 — or trying to grow the one you already have? In this episode, Dave Sullivan sits down with former Roofer Show co-host John DeLaurier to break down what it actually takes to build a profitable roofing company in today’s market. John started a roofing business from scratch, built it into a successful company, eventually sold it, and now works with roofing contractors across the country through ProLine CRM. Together, Dave and John discuss the systems, numbers, leadership, marketing, customer experience, and technology that separate successful roofing businesses from the ones that struggle. They cover: Why profit matters more than revenue How to reverse engineer your business goals The importance of branding and customer experience Speed to lead and follow-up systems Hiring and building a sales team Marketing strategies that actually work CRM systems, automations, and KPIs What most roofing contractors get wrong when starting out If you want to build a roofing business that’s profitable, scalable, and less dependent on you — this episode is packed with practical advice. SPONSORS: SMA Support As your roofing company grows, the chaos usually grows with it: production tracking, supplements, admin work, scheduling, follow-up, and more. SMA Support helps roofing companies simplify operations with trained virtual assistants, inside sales support, CRM management, and back-office help so owners can focus on growing the business instead of constantly putting out fires. Learn more at: https://theroofercoach.com/sma ProLine CRM Most roofing companies don’t have a lead problem — they have a follow-up problem. ProLine CRM helps roofing contractors automate follow-up, manage pipelines, track leads, build proposals, and sell more jobs w…